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Search Engine Optimization FAQs

What does SEO stand for?

The term SEO is an abbreviation that stands for Search Engine Optimization but by now it’s not only about search and engines anymore. See item number 2.

What is SEO?

SEO is the method of placing your website on top of the search engines to gain the much needed traffic that can convert to sales or simply everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

How much does SEO cost in East Africa (Tanzania, Kenya, Uganda)?

Search Engine Optimization is a really long term process. The first thing to be determined is the competition and type of keywords with the inclusion of time in mind. But seriously anything below $500 is low quality and time wasting.

Why isn't my website number1 or on page 1 at Google or anywhere near?

Either you haven’t done SEO yet or you dont have unique, fresh or rich content? Your site consists mainly of Flash, AJAX, IFRAMES or simply graphics? Please contact us for more

When will we see results?

It usually takes a while depending on what results you expect and the amount of competition for particular keywords. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also SEO is basically a continuous process that never stops.

Can we rank for everything or huge list of keywords?

You have to choose and set preferences. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones.

Why is SEO so expensive?

Because it takes lots of time, resources and work to build them. Besides SEO makes your website actually earn money while setting up website and designing it by itself does not. So at the end of the day SEO earns more money than it consumes. Also remember that SEO is meant to make your website a marketing tool and boost your traffic and sales.

Do I need a high PageRank for SEO?

You need internal Pagerank for your site to get indexed. Toolbar PageRank (the green bar in your Google toolbar) is not an advantage.

Do I need an XML sitemap?

There are many types of sitemaps and xml sitemap is just one of the many. Depending on your site you may or may not need one.

How long does it take to get indexed by Google?

Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever. One thing that helps to get your website indexed is including sitemaps with your website.

How to submit my new site to Google/Bing/Yahoo etc.?

It is not necessary to submit websites to search engines these days. You just have link to them from already indexed sites then you ping them via blog posts or you submit an XML sitemap.

How do I submit to 1000 search engines?

That is utterly unnecessary and time wasting. There are only a handful of search engines that you need at all. Google, Bing, Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe.

Do I need meta tags for SEO?

No, the meta description tag is good for search users through who might decide whether they click on yours based on the description you offer. The most important meta tag for the search engines should be the keyword meta tag and the title tag.

What is linkbait?

There are at least two common definitions of linkbait (or link bait). One negative and one positive. The negative one says that it’s luring people to link to you for a reason they normally wouldn’t. The positive one explains that linkbait is a highly linkable masterfully crafted peace of content people not only like but also recommend to others by linking.

Can all web and graphic designers do SEO?

Clients and designers in most case underestimate the importance of SEO and misunderstand it. They assume that the designer should decide how a website should be built and when the site is done, they, or rather their clients realize that they’re not even indexed by Google. SEO should be part of website design not just an add on. An open minded designer can provide a good navigation site architecture that works for SEO as well. She/he in most cases needs an SEO expert to accomplish that task.

Can all web developers do the SEO?

Many old school SEO professionals have started out as web developers. Nonetheless they had to focus on other non-technical SEO techniques. A good web developer can provide roughly one third of the skills you need for SEO. Sadly most web developers are clueless about SEO beyond the most common basics.

Why should I outsource my SEO?

SEO is a full time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full time SEO inhouse it is strongly advised to seek assistance from a SEO compnay or consultant.

Can’t I just use WordPress plus plugins for SEO?

You can but it’s not enough. Nowadays most modern CMS and blog software has built in technical SEO capabilities. To outrank others who use mostly SEO friendly software as well you have to stand out from the crwod and be unique.

Does Google hate SEO?

No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth that Google fight SEOs. In fact the Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.

Does SEO mean optimization for search engines spiders not humans?

Good SEO is balanced and stable by itself, not leaning on one side too much. Some people still assume that SEO is used to please search bots only. Most reputable SEO experts advocate search engine optimization for users.

Is buying links, hidden text, IP delivery etc. black hat SEO?

Some techniques considered by many a s SEO are also considered black hat. Still most them can be used ethically as well so only the context can tell you when a particular measure is black or white hat.

Is black hat SEO legal?

No blackhat  SEO is illegal. The question to ask first of all should rather be whether black hat SEO is recommended. No it is not. Most of it is probably still legal, depending on the technique. It pays only for the few who do it on large scale.

Does site size matter?

Historically it did matter. For a period of time bigger sites by the sheer number of pages seemed to rank batter. By now the pros and cons outweigh each other – so it does not makes sense to inflate the size of a website artificially by adding low quality content.

Do domain extensions (top level domains like .com, co.uk) matter?

Yes they do. Especially when it comes to country based domains like .fr, .de or .es – for local results in respective countries you should use preferably a country domain to get a small advantage. Also many in the SEO industry assume that .edu and .gov domains are trusted more by Google. Google itself has denied that explaining that .edu and .gov domains get more links and thus Google trusts them more.

Do nofollow links count?

There are some search engines that dont discount nofollow links. Indeed it has long been known that Yahoo doesn’t discount nofollow links completely. Google also makes exceptions as well. The main function of a link is to bring visitors. The search engine “juice ” is just a side-effect so a link is a link no matter the attribute.